Research combined by Emilio P., Natanyal L., Grace T., & Haylee M.
Indie Rock opened doors for local women to express themselves. Rather than being a genre, it’s a culture; indie rock isn’t limited to a certain sound. Musicians are free to voice their opinions in ways that are unrestricted. With that in mind, one cannot ignore that the scene is dominated by white men. This fact highlights the importance of documenting this story.
The project chose to highlight five core values that were present throughout the process; mentoring, representation, do-it-yourself (DIY) attitude, individuality and freedom. The music industry, its past and present, is full of examples of sexual objectification, gender stereotypes and norms. This story serves to break that imagery and offer an alternative route to success that many women, particularly in Omaha, have chosen to take. By creating a network with one another, mentoring, utilization of resources, women in the indie scene found ways to overcome a male centric environment. In the age of the #METOO movement, this manner of self-promotion, DIY spirit, and creativity, independent female musicians find themselves in the forefront of a cultural movement.
You may not be able to see it today, but in some Omaha buildings venues for indie rock thrived. Places like the Cog Factory made Omaha special to the indie rock family - getting the word out about bands like Lavender Couch and Park Ave, welcoming them into the community. Independent labels like Saddle Creek Records in Omaha also allowed artists to be authentic to themselves by allowing their creativity to come through and offer support. This story goes beyond music and touches upon the achievements of women, despite additional hurdles placed in their path as compared to their male peers. Their success was the not at the expense of authenticity, rather, because of it.
Published during the Summer of 2018
This video discusses how the women of the Omaha Independent Rock experienced and impacted the scene. Through the lens of mentorship, creativity, obstacles to success, authenticity, and more, the interviews will illuminate a hidden history of Omaha’s recent musical past. We interviewed Heidi Ore, Jamie Pressnall, Cami Rawlings Cavanaugh, Jessica Mogis and Jenn Bernard Walker. The documentary can also be watched on YouTube.
“Indie” is a label that simultaneously means everything and nothing when applied to a musical act. At first consideration, it means an act isn’t signed to a major record label – but even the term “major label” is often hazy, and technically refers to any international conglomerate that controls a major share of the total global music sales. That means that an “indie” act is signed to anything except the half-dozen or so labels that qualify as major, or is unsigned entirely. Attempts to identify a particular sound for indie is nearly impossible as a result.
Instead, indie rock has been defined as an attitude more than a sound. Commitment to “do-it-yourself” has always been crucial, with a wealth of handmade fan-zines, low-fi recording technology, and venues that were little more than four walls and a power source defining and identifying the indie community.
The other vital component of indie rock was the emphasis on authenticity. Bands like Mercy Rule, Tilly and the Wall, Park Ave, and Lavender Couch, all of Omaha, wrote and played music that reflected the band members’ lived experiences. Beyond just the lyrics, though, was the sound itself: low-fi, rough around the edges, the kind of music that anyone listening might imagine picking up an instrument and being able to play in a band.
Despite this emphasis on DIY and authentic music, for women, being part of the indie scene could be an uphill battle. As the recent #MeToo movement has shown, sexism and gender-based power dynamics have long impacted women attempting to make room for themselves in the arts: film, music, and literature, to name only a few. Indie rock has been, and continues to be, dominated by straight white men, and although things have started to shift toward increased diversity, there is still a clear majority. That is why the voices of women such as Heidi Ore (13 Nightmares/Mercy Rule/Domestica), Cami Rawlings Cavanaugh (Lavender Couch), Jamie Pressnall (Tilly and the Wall), Jenn Bernard Walker (Park Ave), and Jessica Mogis (ARC Studios) are so important: they demonstrate how women have continuously made room for themselves in all aspects of the music industry.
In the early 2000s, Omaha became synonymous with indie rock as the Saddle Creek Records label took off, representing bands like The Faint, Bright Eyes, Rilo Kiley, and Cursive. A supporting factor in this rise was the Slowdown and the development of the North Downtown district in Omaha. The affordability, access to venues and recording space, and centrality of Omaha made it the kind of place that artists could thrive.
Today, women are an increasing part of indie rock, but still face obstacles. According to Billboard, the higher number of women in the scene has not translated to more women on the top of the charts. They continue to face sexism in the industry. However, these women have risen to the challenges and turned them into poignant, relevant music that explores what it really means to be a woman in indie rock.
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Coffey, Kevin. Memories of The Cog Factory from Its Workers, Performers and Fans. Omaha.com. April 12, 2015. Accessed July 16, 2018.
Cohen, Deborah. How Indie Rock Changed the World. The Atlantic. May 20, 2015. Accessed July 16, 2018.
Paphides, Pete. How Women Shaped Indie Rock: 'the Lyrics Could Never Have Come from a Male Perspective'. The Guardian. June 30, 2016. Accessed July 16, 2018.
Coscarelli, Joe. Rock's Not Dead, It's Ruled by Women: The Round-Table Conversation. The New York Times. September 01, 2017. Accessed July 16, 2018.
Payne, Chris. Women Are Dominating Alternative Rock, So Why Aren't They Dominating Alternative Radio? Billboard. April 20, 2018. Accessed July 16, 2018.
Powers, Ann. 20 Songs That Say 'Me Too'. NPR. October 17, 2017. Accessed July 16, 2018.
Teaching resources for modern rock music can be found at Teachrock.org