SOUTH OMAHA Local Business
 
  How did racial or ethnic identity shape business in South Omaha, and what did those businesses mean to their communities?
 
     

Continuity and Change


Research compiled by: Susana P., Naomi S.

South Omahas Local Businesses:

South Omaha has a vast history of cultures and lifestyles. With each immigrant group there was those who wanted to start a business. These businesses have helped shape South Omaha into what it is today. The different immigrant groups brought their own identities and transferred them into the businesses we see today. South Omaha has many identities: Polish, Irish and Mexican to name a few. To this day, you still see Southern and Eastern European influence in the businesses in Little Italy and Bohemia. If you open your eyes you could travel the world looking through Local Businesses without even stepping on an airplane.

The Chief Theater

It’s a warm summer day in South Omaha. Your family parks the ’47 Chevrolet on Twenty-Fourth Street, which is already packed with bustling people. Everyone is crowding around the weeks-old Chief Theater on Twenty-Fourth and K Street and you gape at the giant neon Indian head that can be seen from blocks away. Your family buys tickets to Possessed with Joan Crawford and Van Heflin, perhaps. You walk in and a wave of cold, crisp, clean air washes over your from the air conditioners. Your mother asks if you want ice cream and you nod enthusiastically. You then skip over to the state of art ice cream bar and you decide on a banana split. Your family walks into the theater and sits down; you sink into the plush seats and recline back. You look up at the colorful black light murals of Indian scenes of the Wild West. The theater darkens and everyone quiets down. That is a typical day at the Chief Theater. This quarter of a million dollar theater opened on April 5th, 1947 and was equipped with one large auditorium with black light murals, an ice cream bar, a crying room for babies, air conditioning, water fountains, state of the art sound systems, even hearing aids for the hearing impaired, and much, much, more. The first attraction to come to the theater was “The Jolson Story” and a parade was scheduled for an April Saturday, but got rained out. The giant neon Indian head out front identifies the Chief. This picture depicts its popularity until its last day on December 10th, 1972. It proceeded to be knocked down and turned into the Wells Fargo we see today. Next time you pass by, try to imagine the Chief Theater in all its glory.
chief

Johnny's Cafe

Frank Kawa established Johnny’s restaurant in 1922. It started as a sandwich shop and then expanded into a steak, prime rib, and seafood restaurant. After Frank’s death his sons, Tom and Jack Kawa, took over the restaurant.

Johnny’s got its meat from the stockyards, which gave then lots of attention in newspapers. However after the stockyards closure, Johnny’s had to stop serving breakfast due to less traffic in the area.

Today, Johnny’s is owned by Frank’s grand daughters, and still serves tasty steaks in their same location.
Johnnys

Howard's Charro

Dolores Wright established Howard’s Mexican restaurant in 1958. Howard’s got its name from Howard Leobardo Castaneda, Dolores' father. Howard’s is one of the oldest Mexican restaurants in south Omaha.

Dolores’ family is very involved in the restaurant and their culture. They also have traditions they keep in Howard’s. They first started the business in a house located at 5407 S. 24th St. They have moved to several different buildings over the years, but one thing that hasn’t changed is the food. Howard’s has used the same recipes over their many years of business.

Howard’s also has very faithful customers that bring the whole family to eat. Dolores has even sent food to Florida, Boston, and Phoenix to faithful customers who have moved.

Today Howard’s is still an important part of the community and has expressed their culture and family through food.
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Philip's Department Store

If you have lived in Omaha in the twentieth century, you have probably heard of Philip's Department Store. Romanian Immigrant Philip Greenberg started it as a small fruit stand on South 10th Street. It rapidly grew and collected the nickname “The fastest growing store in Omaha.” The first store in South Omaha was opened in June 1916 on 24th Street. Business was booming and Philip's was building a good reputation in the community. Then, on one fateful Christmas Eve in 1938 Philips burned down. The community contributed until enough money was raised to open it once again in June of 1939, going from 1,200 square feet to 70,000 square feet. Philip's represented charity and stability. Philip Greenberg was known as an idol in the community. Then, in 1946, Philip retired from the store and left the business to his two sons Sam and Henry. Later on, Sam served on many community boards, won the King of Aksarben, and was known as “Mr. South Omaha.” He was generous and helped the community turn into what it is now. Sam “never knew a stranger” in South Omaha. Philip's soon grew into stores that contained a pharmacy, bakery, grocery store, appliance store, and a clothing store. Soon there were stores in Omaha, Fremont, and Council Bluffs. Half-size stores in Lincoln and Rockbrook Village in Omaha also opened in later years. Philip's work force grew from 175 in 1970 to 350 in 1978. Some of Philips mottoes included: “ Quality at the right price” and “Service to our customers from the smallest detail to the greatest.” Sam Greenberg died on November 25th 1988, after suffering several injuries in a car accident. Around that time, Philips went downhill. The Council Bluffs store closed on January 31st 1987. Around the same time, the other Philips stores started closing as well. Philips will always be remembered as a big part of South Omaha’s development.
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Additional Information

The business history of South Omaha is intricately tied to the broader history of immigration to Omaha. South Omaha emerged out of late nineteenth century efforts to create a livestock center near Omaha. With access to the Missouri River and railways, South Omaha soon became a hub for the livestock exchange and meatpacking industry. The Omaha stockyards eventually became the largest in the world, attracting immigrants from around the globe. Along with the Union Pacific Railroad, the stockyards and packing-houses spurred an immigration boom, and by 1900 a quarter of the population of Omaha was foreign-born and nearly half reporting foreign parentage. These statistics would not begin to decline until the 1930s and 1940s.

Although consistently large numbers of immigrants came to the United States during the late nineteenth and early twentieth century, they did not all come from the same place. Before 1910 large numbers of immigrants came from Germany, Ireland, Scandiniavia, and England. After 1910 the majority of immigrants came from Italy, Poland, Russia, and Bohemia (roughly contemporary Czech Republic). African Americans also moved to the city during this time period, as did many Mexicans who formed the foundation of South Omaha’s Hispanic community.

These immigrants not only worked in the stockyards, but also created businesses that supported the meatpacking industry and served the people of the South Omaha community. Numerous businesses that reflected the immigrants' cultural heritage, such as restaurants, bakeries, and general stores, opened in South Omaha. 24th St became the business hub of South Omaha, sporting numerous immigrant owned and operated enterprises. However, with the decline of the packing-houses and the stockyards in the 1970s and 1980s, as well as the mid-century phenomenon of suburbanization, South Omaha underwent an economic and demographic transformation.

By the late twentieth century a majority of the local businesses in South Omaha had shut their doors, and those that remained, such as Johnny’s Cafe, struggled to survive. 24th St, once the bustling hub of South Omaha business, resembled a ghost town. With the closure of the large meatpacking plants, the industry evolved to emphasize small, mechanized, non-union plants. These new plants attracted immigrants from Mexico and Central America, and by the 1990s Spanish was the the language on the floor of nearly every packing-house. These immigrants did not stay in the packing-houses and began purchasing 24th St.’s empty storefronts. Mexican restaurants and bakeries, as well as other Hispanic owned businesses, sprung up in South Omaha, spurring economic and community revitalization. Today South Omaha is experiencing an economic resurgence due in large part to the entrepreneurial spirit of its Hispanic immigrants.


Resources
“About South Omaha - Past.” South Omaha Business Association.
http://www.southomaha.org/aboutso/past.aspx

Douglas County Historical Society.
http://www.omahahistory.org/

Garza, James A. “The Long History of Mexican Immigration to the Rural Midwest.” Journal of the West. Fall 2006, Vol. 45, No. 4.

Kawa, Frank. Interview by Susana Pettis and Naomi Sagitteh, July 15. Digital recording with video

Ray, Tina. Interview by Susana Pettis and Naomi Sagitteh, July 16. Walking tour of 24th St. businesses.

“Reconnaissance Survey of South Omaha: Nebraska Historic Buildings Survey.” Nebraska Historical Society. June, 2005.
http://www.nebraskahistory.org/histpres/reports/omaha_south.pdf

The Durham Museum’s Photo Archive.
http://www.durhammuseum.org/experience/photo-archive.aspx

24th St., September 1, 1951
Lesson Plan

South Omaha has a vast history of cultures and lifestyles. With each immigrant group there was those who wanted to start a business. These businesses have helped ...

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Student Reflections

“A few things I have learned over this week and a half : we make history no matter what, big actions or small actions. Second: Knowledge is power. Third: Never be ashamed of who you are and where you come from.”

~ Susana P.

“Making invisible histories visible was a great experience and I loved being a part of it this year it was absolutely worth it. I learned how to do historical research and that Johnny's is the oldest restraunt in South Omaha.”

~ Naomi S.